Arcline
EV charging you can spot from the road at 110 km/h.
Sector
Mobility
Year
2025
Scope
Strategy, identity, environmental, app
Duration
12 weeks
Result
2.4x
more first-time charges per site
Arcline had the fastest chargers in the region and almost no recognition. Drivers were passing sites they didn't know were there.
The brief
Make a charging site readable at motorway speed, and make the app feel as direct as the hardware.
The system
The arc is the charger’s own silhouette, lit from inside. It scales from a 12 metre pylon down to a 16 pixel map pin and keeps its proportions the whole way. Yellow does the rest.
What changed
First-time charges per site grew 2.4 times within six months of the new signage, with no change to the number of sites or to pricing.
