Solvei
A two-person skincare line needed to look as considered as its formulas.
Sector
Beauty
Year
2025
Scope
Identity, packaging, website
Duration
10 weeks
Result
+61%
repeat orders after relaunch
Solvei started at a kitchen table in Bergen. The formulas had a cult following, but the packaging still looked like a side project.
The brief
Grow up without losing the warmth, and keep every box small enough to post through a letterbox.
The system
A twelve-ray sun that loses rays as the formula gets gentler, so a customer can read strength at a glance. Warm serif headlines, plain ingredient lists and no stock models anywhere.
What changed
Repeat orders rose 61% after relaunch, and two national retailers approached Solvei within the year.
